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Email marketing has been a crucial part of digital marketing for years. But with the increasing competition and changing consumer behavior, the way we approach email marketing has changed. In 2024, businesses need to be more strategic and data-driven when it comes to email marketing. They need to use advanced email marketing tools that can help them automate their email campaigns, track user behavior, and improve their overall email performance.
In this article, we will look at the top 10 email marketing tools of 2024. We have evaluated these tools based on their features, pricing, ease of use, and customer support. So, whether you are a small business owner, a marketer, or an email marketer, these tools can help you improve your email campaigns and drive more revenue.
Before we dive into the list of top 10 email marketing tools of 2024, let’s discuss the criteria we used to select these tools. We looked for tools that offer the following features:
Automation: We looked for tools that allow businesses to automate their email campaigns based on user behavior, triggers, and events.
Segmentation: We looked for tools that allow businesses to segment their email lists based on demographics, behaviors, and preferences.
Reporting and Analytics: We looked for tools that provide businesses with detailed reporting and analytics on their email campaigns’ performance.
Integration: We looked for tools that integrate with popular marketing and CRM tools to provide businesses with a seamless experience.
Customer support: We looked for tools that offer excellent customer support through various channels such as phone, email, and chat.
Now, let’s dive into the top 10 email marketing tools of 2024.
HubSpot is an all-in-one marketing platform that offers a suite of tools for inbound marketing, sales, and customer service. It also offers a powerful email marketing tool that allows businesses to create and send personalized emails, automate their email campaigns, and track their performance.
HubSpot’s email marketing tool offers drag-and-drop email templates, email personalization, A/B testing, and advanced reporting and analytics. It also integrates with popular marketing and CRM tools such as Salesforce, WordPress, and Shopify.
Pricing: HubSpot offers a free plan with basic features, and its paid plans start at $50 per month.
Mailchimp is one of the most popular email marketing tools used by businesses of all sizes. It offers an easy-to-use drag-and-drop email editor, automation workflows, and detailed reporting and analytics. Mailchimp also offers an AI-powered feature that helps businesses improve their email performance by suggesting subject lines and send times.
Mailchimp integrates with popular marketing and CRM tools such as Salesforce, Shopify, and Magento.
Pricing: Mailchimp offers a free plan with basic features, and its paid plans start at $9.99 per month.
ConvertKit is an email marketing tool designed specifically for bloggers and creators. It offers an easy-to-use email editor, automation workflows, and advanced subscriber management features. ConvertKit also allows businesses to segment their email lists based on subscriber behavior and preferences.
ConvertKit integrates with popular marketing and CRM tools such as WordPress, Shopify, and Teachable.
Pricing: ConvertKit offers a free plan with basic features, and its paid plans start at $29 per month.
Constant Contact is an email marketing tool that offers an easy-to-use email editor, automation workflows, and detailed reporting and analytics. It also offers a wide range of email templates and an AI-powered feature that helps businesses improve their email performance.
Constant Contact integrates with popular marketing and CRM tools such as Salesforce, WordPress, and WooCommerce.
Pricing: Constant Contact offers a 14-day free trial and its paid plans start at $12 per month.
ActiveCampaign is an email marketing tool that offers advanced automation workflows, segmentation features, and powerful reporting and analytics. It also offers CRM integration, which allows businesses to manage their leads and customers effectively.
ActiveCampaign offers a drag-and-drop email editor, A/B testing, and personalized email content. It also integrates with popular marketing and CRM tools such as Shopify, Salesforce, and Zapier.
Pricing: ActiveCampaign offers a free trial for 14 days, and its paid plans start at $15 per month.
GetResponse is an email marketing tool that offers an easy-to-use email editor, automation workflows, and detailed reporting and analytics. It also offers landing pages and webinar hosting features, making it a comprehensive marketing tool for businesses.
GetResponse offers advanced segmentation features, email personalization, and A/B testing. It also integrates with popular marketing and CRM tools such as Shopify, WordPress, and Salesforce.
Pricing: GetResponse offers a free trial for 30 days, and its paid plans start at $15 per month.
Sendinblue is an email marketing tool that offers an easy-to-use email editor, automation workflows, and detailed reporting and analytics. It also offers SMS marketing features, making it a comprehensive marketing tool for businesses.
Sendinblue offers advanced segmentation features, email personalization, and A/B testing. It also integrates with popular marketing and CRM tools such as Shopify, WordPress, and Salesforce.
Pricing: Sendinblue offers a free plan with basic features, and its paid plans start at $25 per month.
Drip is an email marketing tool that offers advanced automation workflows, segmentation features, and powerful reporting and analytics. It also offers CRM integration, which allows businesses to manage their leads and customers effectively.
Drip offers a drag-and-drop email editor, A/B testing, and personalized email content. It also integrates with popular marketing and CRM tools such as Shopify, Salesforce, and WooCommerce.
Pricing: Drip offers a free trial for 14 days, and its paid plans start at $49 per month.
Omnisend is an email marketing tool designed for ecommerce businesses. It offers advanced automation workflows, segmentation features, and powerful reporting and analytics. It also offers SMS marketing and web push notifications, making it a comprehensive marketing tool for ecommerce businesses.
Omnisend offers a drag-and-drop email editor, A/B testing, and personalized email content. It also integrates with popular ecommerce platforms such as Shopify, WooCommerce, and Magento.
Pricing: Omnisend offers a free plan with basic features, and its paid plans start at $16 per month.
Campaign Monitor is an email marketing tool that offers an easy-to-use email editor, automation workflows, and detailed reporting and analytics. It also offers a wide range of email templates and an AI-powered feature that helps businesses improve their email performance.
Campaign Monitor integrates with popular marketing and CRM tools such as Salesforce, WordPress, and Magento.
Pricing: Campaign Monitor offers a free trial for 14 days, and its paid plans start at $9 per month.
Conclusion
In 2024, email marketing will continue to be a crucial part of digital marketing. However, to stand out in the crowded inbox and drive more revenue, businesses need to use advanced email marketing tools. This article outlines 10 email marketing tools of 2024 that businesses should consider using. From beginner-friendly tools like Mailchimp and Constant Contact to advanced automation platforms like ActiveCampaign and Drip, there is a tool for every business’s needs and budget.
When choosing an email marketing tool, businesses should consider their email marketing goals, audience, and budget. They should also look for features such as automation workflows, segmentation, reporting, and integrations with other marketing and CRM tools.
In addition to these email marketing tools, businesses should also focus on creating high-quality email content that resonates with their audience. They should use personalization, A/B testing, and segmentation to make their emails more relevant and engaging.
Finally, businesses should also comply with email marketing regulations such as CAN-SPAM and GDPR and ensure that their email lists are opt-in and permission-based.
By using these email marketing tools and best practices, businesses can improve their email performance, build stronger relationships with their audience, and drive more revenue in 2024 and beyond.
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From beginner-friendly tools to advanced automation platforms, here are the top 10 email marketing tools for your business in 2024.
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